Who we are
loadbee connects over 400 brands and more than 4,000 online shops enabling content syndication in real-time. Premium brands like New Balance or Bosch provide their product content such as text elements and images, videos or 360° views via the cloud-based platform.
Web shops plugged into loadbee can add the branded product content to already existing information on their product detail page and thus, increase their online conversion rates. Comparative tests have proven that using loadbee generates up to 35 percent more sales.

Premium Content Everywhere
That is our mission. We are driven by the idea that every customer should be provided with top-quality and up-to-date product information at every point in the buying process. loadbee makes this happen.
Today, loadbee distributes branded product content in over 40 countries reaching millions of online shoppers every day.
“loadbee is a win-win-win for brands,
retailers and end customers.”
Christian Junker, CEO & Founder
Christian Junker | CEO & FOUNDER
About loadbee
“Is the weight bench too big for my study?” – Christian Junker found no answer on the product detail page in the online shop. That was the birth of loadbee. Ordering, setting up, finding out that the training device needed too much space – much too cumbersome. So Junker had to drive to a stationary dealer with a measuring tape – a long way.
“The fact that customers cancel a purchase due to a lack of product information cannot be in the interest of the brand manufacturer and the online retailer”, Junker realized after the annoyance about the long drive and the measurement at the sports shop had subsided. A solution was needed: Hands: on. Solution competence: on. Skills: on. loadbee: online.

Meet our Team
Executive Leadership Team
Team Leads

Christian Junker, Chief Executive Officer (CEO) & Founder
Christian has founded loadbee in 2013. As CEO he sets the strategic direction for the SaaS company enabling sustainable and profitable growth in a fast-changing ecommerce environment. With an extensive IT background, ranging from consulting services to global implementation and consolidation projects in the field of Product Information Management, he brings a wide set of experiences to bear in his position.
BEE AN INSPIRATION
Driven by a client-centric mindset, a strong focus on the product and its development as well a hands-on mentality, Christian is an inspirational leader for those around him. He truly enables his teammates as well as his clients to optimally perform.

Rainer Wellige, Chief Revenue Officer (CRO)
Rainer is the CRO of loadbee and leads our global revenue growth and market strategy. He leads loadbee’s sales and marketing teams and is responsible for our global growth and expansion into new regions and markets.
Before joining loadbee, Rainer led Solution Engineering Teams at Hybris and later SAP. Rainer’s track record of leadership, customer first focus, innovation and teamwork are the foundation for delivering strong growth with these organizations. He also brings a great deal of international business expansion and experience with him.
BEE ONE TEAM
Success is a result of allowing everyone to “bee” at their best. Coaching, supporting, listening and just being there when needed is what drives him. One Team has always been his motto.

Klaus Wartlik, Chief Business Development Officer
Klaus leads our Business Development Team and expands loadbee into new branches and business verticals. Before joining loadbee, Klaus was responsible for Sales and Marketing at Maillis, a packaging systems solutions company for machines and consumables and the tool manufacturer FEIN for ten years. Prior to that role, Klaus was in various roles with PORSCHE in Stuttgart-Zuffenhausen and Atlanta as well as with Porsche Consulting leading the sales consulting after that. He has developed key customer partnerships for loadbee and continues to develop new key areas for the business.
BEE CURIOUS
Always looking for new connections and partners he is expanding the loadbee network. During the first conversations he directly discovers the needs of the prospects and offers the perfect solution to grow the e-commerce business.

Michael Zips, Chief Strategic Officer
An engineer by education, Michael brings 20+ year of tech start-up experience to loadbee. He has worked as investor, advisor, and in various executive positions. Most notably, Michael was early investor, CFO, and COO at hybris and part of the team that managed the company through a period of hyper growth, ultimately leading to the 1BN+ acquistion by SAP.
As CSO Michael supports loadbee with strategic positioning, corporate development, and investor relations.
BEE AUTHENTIC
Michael is in strong agreement with Ray Bradburies´ advice: “Love what you do and do what you love“ (consider adding „Fahrenheit 451“ and „The Martian Chronicles“ to your reading list … ).

Sven Kleinknecht, Head of Finance
Sven started his career in investment banking and discovered his preference for young fast-growing companies. He has now been working in the start-up environment for 10 years. The focus has always been on the financial side of the business. His passion is to see how an idea develops into a company and to understand its figures through and through.
BEE A PART OF IT
With a quick understanding and a hands-on mentality, he supports his team to never lose sight of the big picture and to recognise that every single activity performed by an employee is an important element for the company and to value it.

Téuta Kciku, Assistant to CEO & Head of Back Office
With her organizational skills Téuta ensures the loadbee office to operate smoothly and efficiently. She closely works with the CEO and other key contributors.
BEE THERE FOR EVERYBODY
With her caring personality and an open door for everybody she solves any office related issues and questions.

Niels Horstmann, Technical Manager Product Management
Niels is responsible for the success of loadee’s SaaS platform.
To do this, he works cross-functionally with the development, marketing, sales and support teams.
He interviews customers to determine their needs and requirements, and works with other teams to conduct competitive analysis and create go-to-market plans.
One of the most important steps Niels takes is bringing the product vision to life.
BEE THERE FOR THE COSTUMER
Engineering and development knowledge from a variety of previous projects helps him to lead and coordinate teams and shape the product. He achieves this by motivating the teams and leading them towards a common goal.