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legal information

Data Privacy Statement

Thank you for your interest in loadbee and our website.
We take data protection very seriously.
We will always endeavor to protect your personal data in as thoroughly as possible within the framework of our online offer and to use it exclusively for the purposes specified.
Below you will find information on the type, scope, and purpose of processing of your personal data and on the use of cookies in connection with the use of the website www.loadbee.com and/or the loadbee platform.

  1. Name and contact information of the responsible entity/service provider
    The responsible body as defined by the applicable data protection laws and service provider as defined by the German Teleservices Act is loadbee GmbH, Karlsruher Straße 3, 70771 Leinfelden-Echterdingen, Germany, (hereinafter referred to as “us” or “we”).
  2. Name and contact information of the data protection officer
    Our external data protection officer is
    Mr. Julian Häcker, ENSECUR GmbH, Sophienstrasse 25, 70178 Stuttgart, Germany.
    You may also contact our data protection officer via e-mail at dsb-loadbee@ensecur.de
  3. Cookies
    1. When you first visit our website on one of your end devices, you will be informed that cookies can be loaded onto your end device when using the website. If you continue to use our website after receiving this information, you hereby declare your consent to our use of permanent cookies.
    2. Cookies and Flash cookies are alphanumeric identifiers that are transferred to your device’s hard drive when you visit our website. They make it possible for the website to recognize your browser when you visit it at a later date, and above all serve to make your visit to the website more pleasant and individual. Cookies allow us to recognize you as a specific user and to store your preferences when you use the website. You benefit by our use of cookies in that you do not need to re-enter the information contained in the cookies each time you visit the website.
    3. You can prevent the use of cookies in your browser’s settings. The help function in the menu bar of most web browsers will explain how to set up your browser so that new cookies are never accepted, cookies are only accepted by you after notification, or are always accepted automatically. Similar functions such as Flash cookies, which are used by browser add-ons, can be switched off or deleted by changing the settings of the browser add-on or via the website of the browser add-on manufacturer.
    4. Session cookies do not require your prior consent, as they are deleted once you leave the website. These enable you to use some essential functions of our website, so we recommend that you set your browser in such a way that cookies are not automatically rejected and you can decide on an individual basis. Please note that some areas of the website may not function properly if your browser is set to refuse cookies or similar mechanisms.
  4. Data processing when visiting our website
    1. Purpose and legal basis of data processing
      You can visit our website without providing any personal information. For technical reasons, the web server of the website only collects the data that your service provider and the browser you use automatically transmit when you access the website using an http header.
      This is generally the following data:
      • the name of your Internet service provider
      • your IP address
      • the address of the website that referred you to our website
      • the sub-pages of our website you have visited
      • the date and time of your visit to our website

      We do not use this data together with any further information that could enable us to identify you personally. The data is used exclusively for statistical purposes and to improve our website, and does not allow us to draw any conclusions about your person.
      To the extent to which the aforementioned data is personal data, it is processed on the basis of Article 6(1)(a) or Article 6(1)(f) of the GDPR.

    2. Recipients or categories of recipients of personal data
      Pursuant to clause 12, the data will not be passed on to third parties.
    3. Transfer of personal data to third countries
      Pursuant to clause 12, data will not be transferred to a third country.
    4. Storage period of personal data
      All data that could refer to an identifiable natural person (e.g. your IP address) will be deleted by us immediately after your visit to the website and will not be stored.
  5. Data processing when contacting loadbee
    1. Purpose and legal basis of data processing
      You can contact us by phone, e-mail, via the contact form, or via the demo request on the website.
      The following data provided by you is processed on a regular basis:
      • your name,
      • the name of the company you work for,
      • your e-mail address,
      • your telephone number.

      This data is processed exclusively for the purpose of responding to your request and for any follow-up inquiries.
      To the extent to which the aforementioned data is personal data, it is processed on the basis of Article 6(1)(a), 6(1)(b), and Article 6(1)(f) of the GDPR.

    2. Recipients or categories of recipients of personal data
      Data will not be transferred to third parties.
    3. Transfer of personal data to third countries
      No data will be transferred to a third country.
    4. Storage period of personal data
      As a rule, personal data will be deleted within three years, unless there is a longer statutory retention period in exceptional cases.
  6. Data processing for newsletter subscriptions
    1. Purpose and Legal Basis of Data Processing
      We offer you the opportunity to subscribe to our newsletter. When registering to receive our newsletter, the information provided by you will be used exclusively for this purpose based on your consent in accordance with Art. 6 para. 1 letter a GDPR. We do not process any further data beyond this. For newsletter dispatch, we use the email address provided by you during registration. To ensure that you are the actual owner of the email address you provided, we employ the “Double-Opt-In” procedure. For this purpose, we log:
      • Consent to receive newsletters
      • Sending of the confirmation email
      • Receipt of the response email

      You can revoke the consent given for the processing of your personal data and its use for newsletter dispatch at any time. To do this, you can use the unsubscribe link provided in the newsletter.

    2. Recipients or categories of recipients of personal data
      For the dispatch of our newsletter, we use the software “Brevo” provided by Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
      We have entered into a Data Processing Agreement (DPA) with the above-mentioned provider. This is a legally required contract that ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
      The data you enter for the purpose of newsletter dispatch is stored on the servers of Sendinblue GmbH in Germany. The data stored with us will be retained with us or the newsletter service provider Brevo, until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list after unsubscribing. Data stored with us for other purposes remains unaffected by this. For more information, please refer to: https://www.brevo.com/legal/privacypolicy/
    3. Transfer of personal data to third countries
      No data will be transferred to a third country.
    4. Storage period of personal data
      As a rule, personal data will be deleted within three years after termination of the newsletter subscription, unless there is a longer statutory retention period in exceptional cases.
  7. Data processing for loadbee customers
    1. Purpose and legal basis of data processing
      Should you enter into a contractual relationship with us as a loadbee customer, we will process the data transmitted by you for this purpose.
      This includes, in particular:
      • the name of your company,
      • the address(es) of your company,
      • the names and positions of our contacts in your company,
      • the contacts’ e-mail addresses,
      • the contacts’ telephone numbers.

      The data you provide in connection with the contractual relationship will be processed for the purpose of handling customer inquiries and orders (legal basis Article 6(1)(b) of the GDPR) or for the implementation of marketing measures (legal basis Article 6(1)(a) of the GDPR).
      The data collected is required for the conclusion and execution of a contract for use of the loadbee platform. If you do not provide us with this data, it will not be possible to conclude a contract.
      Data for marketing purposes is voluntarily provided by you and processed within the scope of your consent. You can revoke your consent to the processing of your data for marketing purposes at any time. Please contact our data protection officer using the contact details provided (see clause 2 above). A revocation does not alter the legality of the processing carried out on the basis of the consent until revocation.

    2. Recipients or categories of recipients of personal data
      Advertising agencies, IT service providers, suppliers, billing service providers.
    3. Transfer of personal data to third countries
      No data will be transferred to a third country.
    4. Storage period of personal data
      As a rule, personal data will be deleted within 10 years after termination of the contractual relationship, unless there is a longer statutory retention period in exceptional cases.
  8. Data processing for suppliers, service providers, partners, etc.
    1. Purpose and legal basis of data processing
      If you enter into a contractual relationship with us as a supplier, service provider, partner, or the like, we will process the data transmitted by you for this purpose.
      This includes, in particular:
      • the name of your company,
      • the address(es) of your company,
      • the names and positions of our contacts in your company,
      • the contacts’ e-mail addresses,
      • the contacts’ telephone numbers.

      The data you provide will be processed for the purchase and processing of support services for the fulfillment of business purposes (Article 6(1)(b)of the GDPR), for the purchase and processing of support services for the fulfillment of legal obligations (Article 6(1)(c) of the GDPR), and for the sending of informational materials (Article 6(1)(b) of the GDPR).
      The data collected is required for the conclusion and execution of a contract. If you do not provide us with this data, it will not be possible to conclude a contract.

    2. Recipients or categories of recipients of personal data
      Authorities, banks, auditors, tax consultants.
    3. Transfer of personal data to third countries
      No data will be transferred to a third country.
    4. Storage period of personal data
      As a rule, personal data will be deleted within 10 years after termination of the contractual relationship, unless there is a longer statutory retention period in exceptional cases.
  9. Data processing for the application process
    1. Purpose and legal basis of data processing
      If you apply for a job with us, we will process the data you submit in this context.
      This includes, in particular:
      • your name,
      • your contact information (address, e-mail address, telephone number),
      • your work history,
      • your education and training,
      • your qualifications.

      Your data will be processed to in order to process your applications/e-recruiting (Article 26(1) of BDSG-new), to compare the applicant data with suggestions from personnel consultants (Article 6(1)(f) of the GDPR), and for inclusion in an applicant pool for later contact (Article 6(1)(a) of the GDPR).
      The data collected is required for the execution of the application process. The application process cannot be carried out if this data is not provided.
      The comparison of the applicant data with suggestions from personnel consultants helps to make the applications received traceable without the involvement of a personnel consultant.
      For inclusion in an applicant pool, your data will be provided voluntarily and processed within the scope of your consent. You can revoke your consent to the processing of your data at any time. Please contact our data protection officer using the contact details provided (see clause 2 above). A revocation does not alter the legality of the processing carried out on the basis of the consent until revocation.

    2. Recipients or categories of recipients of personal data
      Data will not be transferred to third parties.
    3. Transfer of personal data to third countries
      No data will be transferred to a third country.
    4. Storage period of personal data
      Personal data will be deleted place six months after the conclusion of the application process, taking into account Article 61 b(1) of the German Labor Court Law (ArbGG) in conjunction with Article 15 of the General Act on Equal Treatment (AGG). If you are accepted into the applicant pool, your application will be deleted after two years if no suitable position can be offered. After the conclusion of the applicant selection process, the applicant’s first and last name will be stored for an additional 12 months.
  10. Data processing for the integration of the loadbee platform on retailer websites
    If, as a retailer, you integrate the loadbee platform in your POS (online or stationary), we will process your personal data as follows:
    When a user visits a website that contains a loadbee product profile, a connection is established to our servers to display the loadbee product profile and the product information it contains. For this communication and to determine the geolocation of the user, we collect the user’s IP address as well as information on which product information provided by us is being displayed. After the product information has been utilized and the geolocation has been collected, we delete the user’s IP address so that we do not store any of the user’s personal data. If, in order to use various features in the loadbee product profile (e.g. to play a YouTube video), the user’s IP address must be passed on to subcontractors (e.g. YouTube LLC ), the user will be informed in advance of the necessary forwarding, and forwarding will only take place if the user has explicitly given his or her prior consent.
  11. Integration of external providers on our website
    1. The following techniques and services are necessary for the secure, error-free, and legally compliant operation of our website based on our legitimate interests in accordance with Art. 6 para. 1 letter f of the General Data Protection Regulation (GDPR):
      1. Consent Management Tool CCM19
        We use the Consent Management Tool CCM19 provided by the German service provider Papoo Software & Media, located at Auguststraße 4, 53229 Bonn, on our website.
        By incorporating a corresponding JavaScript code, a banner will be displayed when you visit our website, allowing you to grant consent for data processing through the website, particularly for the placement of cookies and cookie-based applications, and to exercise your right to revoke previously granted consents. The data processing is carried out to obtain and document necessary consents for data processing, ensuring compliance with legal obligations. The data is not transmitted to CCM19.
        As long as you do not give your consent, CCM19 prevents the placement of consent-required cookies. The collected data will be stored on your end device for a period of 12 months, until you request deletion or manually delete the CCM19 cookie, or the purpose for data storage ceases. Mandatory legal retention periods remain unaffected.
    2. The following content from external providers is integrated into our website for statistical, market research, and advertising purposes, as well as for integration into social networks.
      This content is necessary to enable you to use the website and to optimize its use:
      1. etracker
        The provider of this website uses the services of etracker GmbH, Hamburg, Germany (www.etracker.com) to analyse usage data. We do not use cookies for web analysis by default. If we use analysis and optimisation cookies, we will obtain your explicit consent separately in advance. If this is the case and you agree, cookies are used to enable a statistical range analysis of this website, a measurement of the success of our online marketing measures and test procedures, e.g. to test and optimise different versions of our online offer or its components. Cookies are small text files that are stored by the Internet browser on the user’s device. etracker cookies do not contain any information that could identify a user.
        The data generated by etracker on behalf of the provider of this website is processed and stored by etracker solely in Germany by commission of the provider of this website and is thus subject to the strict German and European data protection laws and standards. In this regard, etracker was independently checked, certified and awarded with the ePrivacyseal data protection seal of approval.
        The data processing is based on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.). As the privacy of our visitors is very important to us, the data that may possibly allow a reference to an individual person, such as IP address, registration or device IDs, will be anonymised or pseudonymised as soon as possible. etracker does not use the data for any other purpose, combine it with other data or pass it on to third parties.
        You can object to the outlined data processing at any time by clicking on the slider. The objection has no disadvantageous consequences. If no slider is displayed, the data collection is already prevented by other blocking means.
        You can revoke your consent at any time by deactivating the setting in our cookie consent tool.
      2. Hotjar
        To analyze and optimize the user behavior on our website, we use Hotjar. The legal basis is your consent according to Art. 6(1)(a) GDPR in conjunction with § 25(1) TTDSG. Hotjar is a web analytics service provided by Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as “Hotjar.”
        Hotjar analyzes the usage of our website completely anonymously; all personal data is automatically anonymized and not processed.
        With Hotjar, movements on the websites where it is implemented can be tracked (so-called heatmaps). For example, we can anonymously see how far users scroll and how often buttons are clicked. Furthermore, Hotjar allows us to gather feedback directly from users of the website using a survey tool. We use Hotjar’s technology to better understand the needs of our users and to optimize the content and experience on our website.
        Of course, we pay special attention to protecting your personal data when using this tool. We can only track which buttons are clicked, the movement of the mouse, scrolling depth, screen size of a device, device type, browser information, geographical location (only the country), and the preferred language in which our website is displayed. Areas of the website where personal data from you or others is displayed are automatically hidden by Hotjar and are therefore never traceable. To prevent direct identification, IP addresses are only stored and processed in anonymized form. Hotjar uses cookies and other technologies to collect data about the behavior of our users and their devices. Hotjar stores this information on our behalf in a user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.
        You can prevent the collection of your data by Hotjar at any time by objecting to the use of “behavioral cookies” on this website.
        For more information about Hotjar Ltd. and the Hotjar tool, please visit: https://www.hotjar.com/
        The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/legal/policies/privacy/
      3. Pipedrive
        In order to include a text snippet about Pipedrive in your privacy policy, you can mention the following:
        Pipedrive is used as a data processor to manage customer data. The relationship between the data controller (your company) and the data processor (Pipedrive) is governed by Pipedrive’s Data Processing Addendum (DPA), Terms of Service, and Privacy Policy. These documents serve as the data processing contract, outlining the instructions given by the data controller to Pipedrive regarding the processing of personal data and establishing the rights and responsibilities of both parties. Pipedrive will only process client data based on the instructions provided by the data controller. For more information, please refer to Pipedrive’s Data Processing Addendum (DPA), Terms of Service, and Privacy Policy.
      4. LinkedIn Analytics
        We use on our website “LinkedIn Analytics”, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as: “LinkedIn”). LinkedIn Analytics stores and processes information about your use of our website. LinkedIn Analytics uses cookies for this purpose, among other things, i.e. small text files that are stored locally in the cache of your web browser on your end device and which enable an analysis of your use of our website. We use LinkedIn Analytics for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behaviour, we can improve our offer and make it more interesting for you as a user. The legal basis is Art. 6 para. 1 lit. a DSGVO (consent). You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. Please note that in this case you may not be able to use all the functions of our website to their full extent.
        You can also prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:
      5. LinkedIn Marketing Solutions
        We use on our Website “LinkedIn Marketing Solutions”, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as: “LinkedIn”). LinkedIn Marketing Solutions stores and processes information about your use of our website. LinkedIn Marketing Solutions uses cookies, which are small text files that are stored locally in the cache of your web browser on your device and allow us to analyze how you use our website. We use LinkedIn Marketing Solutions for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behaviour, we can improve our offer and make it more interesting for you as a user. The legal basis is Art. 6 para. 1 lit. a DSGVO (consent). You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website to their full extent. You can also prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

        We would like to point out that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of such data by deactivating the execution of Java-Script in your browser. In addition, you can prevent the execution of Java-Script code as a whole by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent. Third Party Information: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For more information about the Third Party Provider’s privacy practices, please visit the following website: here
        Lifetime of the cookies: maximum 90 days. Legal basis is Art. 6 para. 1 lit. a DSGVO (consent). You may revoke your consent at any time without affecting the lawfulness of the processing that has taken place on the basis of the consent until revocation.
        We would like to point out that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of such data by deactivating the execution of Java-Script in your browser. In addition, you can prevent the execution of Java-Script code as a whole by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). We would like to point out that in this case you may not be able to use all functions of our website to their full extent. Third Party Information: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For more information about the Third Party Provider’s privacy practices, please visit the following website Lifetime of the cookies: maximum 90 days. Legal basis is Art. 6 para. 1 lit. a DSGVO (consent). You may revoke your consent at any time without affecting the lawfulness of the processing that has taken place on the basis of the consent until revocation.

      6. LinkedIn – Privacy Notice for the Use of the Social Media Channel
        We use LinkedIn as a social network to connect and communicate with various groups of people. For the processing of personal user data on LinkedIn’s websites, LinkedIn Ireland Unlimited Company, located at Wilton Place, Dublin 2, Ireland, is generally responsible.
        When you visit our LinkedIn pages https://www.linkedin.com/company/loadbee/, LinkedIn processes certain information from you, even if you do not have a LinkedIn user account or are not logged into LinkedIn. LinkedIn informs you in the LinkedIn Privacy Policy about how LinkedIn processes your data. As the operator of our LinkedIn page, we can view your public profile on LinkedIn. What we can see depends on what you have set in your profile. Suppose you contact us via our LinkedIn page. In that case, we process your name and the content of your messages, inquiries, or other contributions to us for the purpose of processing your contributions accordingly and possibly responding to them. Depending on the matter with which you contact us, we process your personal data one the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f) GDPR or according to Art. 6 para. 1 lit. b) GDPR if your inquiry is aimed at the conclusion of a contract with us.
        LinkedIn provides us with so-called Page Analytics data. These data are anonymous statistics that allow us to assess the quality of our LinkedIn page and our content. LinkedIn collects usage data about your interactions on our LinkedIn page and generates statistics from it. We do not have access to the usage data. There is a so-called joint responsibility for the processing of the Page Analytics data to which this agreement applies (https://legal.linkedin.com/pages-joint-controller-addendum). LinkedIn undertakes to assume responsibility towards us and fulfil data subject rights under the GDPR.
        The legal basis for these data processing activities is our legitimate interest pursuant to Art. 6 para. 1 lit. f) GDPR to better understand how users interact with our LinkedIn page (e.g., number of followers, number of views of individual page sections, user statistics by age, geography, and language) and to be able to adapt and improve this page according to the target audience. We store your personal data on our systems, i.e., outside of LinkedIn, as long as they are necessary for the purposes of collection or as long as legal retention obligations exist.
        It is possible that LinkedIn Ireland Unlimited Company may transfer some of the collected data to other LinkedIn entities located outside the European Union, such as LinkedIn Corporation and its US subsidiaries (“LinkedIn”) located in the USA. To ensure an adequate level of data protection, LinkedIn bases such data transfers on the Standard Contractual Clauses of the European Commission. In addition, LinkedIn Corporation is an active participant in the EU-U.S. Data Privacy Framework as of February 2024.
        If you wish to exercise your rights as a data subject with LinkedIn, please contact LinkedIn directly. You can reach a contact form via the link provided above through which you can contact LinkedIn. In other cases, please use the contact options mentioned at the beginning of this privacy policy.
  12. Links to websites operated by other providers
    Our website may contain links to websites operated by other providers to which this data privacy policy does not apply. We have no influence on the content of these linked websites. They are subject to the liability of the respective site providers. If the use of other providers’ websites involves the processing of personal data, please observe the data protection information from the respective providers.
  13. Right to information, correction, deletion, restriction, data portability, and objection
    As a data subject, you have the right to information, correction, and deletion of your data at any time, and to restrictions on processing and a right to data portability. Please contact our data protection officer using the contact details provided (see clause 2 above).
    • Right to object
      To the extent to which the processing of your data is carried out for the protection of justified interests, you have the right to object to this processing using the contact information provided at any time, if reasons arise from your individual situation which oppose this data processing. We will then stop this processing unless it serves overriding interests worthy of protection on our part.
    • Right to lodge a complaint
      As the person concerned, you may contact the responsible Baden-Württemberg state authority for data protection and freedom of information at any time to lodge a complaint.