Video Reviews – How Authentic Product Experiences Build Trust and Drive Conversions
Anja Thiele
Marketing Manager
Video Reviews – Powered by Expeerly & loadbee
Today’s shoppers have access to endless product information – yet they often hesitate before making a purchase.
Why? Because they can’t touch, try, or truly experience a product before ordering it.
Premium content shows what a product can do.
Video Reviews show what it feels like to use it.
Only the combination creates the complete picture – and with it, genuine trust.
That’s exactly what Video Reviews from Expeerly deliver – automatically distributed via loadbee’s new Video Review Module across all retailer sites.
Authentic product experiences, automatically distributed, with zero manual effort – for social proof that scales.
What Makes Video Reviews Different from Traditional Content?
Video Reviews are short, vertical clips (9:16, mobile-first) of real people testing products in their everyday lives.
They show how products actually work – honest, unfiltered, and close to the target audience.
Each Video Review includes:
- Star rating and overall score
- Tester name and profile
- Authentic feedback without any script
- Multiple clips in a compact video slider
Unlike advertising videos, this content is not created by the brands themselves, but by real product testers who are distinct from influencers.
This creates transparency and relatability – exactly what today’s often skeptical shoppers need to be convinced.
And the numbers speak for themselves: A comprehensive analysis of over 1,200 e-commerce websites shows that visitors who interact with user-generated photos and videos convert at a 106.3% higher rate. (PowerReviews, 2022)
See Live Example: Video Reviews in Action
How We Create Real Reach
Many brands face the same challenge:
Creating authentic content is one thing – distributing it consistently across dozens or even hundreds of product detail pages is another.
This is where the partnership between Expeerly and loadbee comes in.
Expeerly provides the Video Reviews, loadbee provides the technology:
The new Video Review Module automatically distributes content to all connected retailer shops across Europe – without any manual effort or technical adjustments.
How it works:
- Brands create authentic video reviews with Expeerly’s tester network
- loadbee integrates the videos directly into the existing brand profile via the Video Review Module
- Content appears automatically on all retailer product detail pages – in a responsive, compact video slider
- Retailers don’t have to do anything – content is seamlessly updated within existing brand profiles *
✅ Fully automated. Consistent across all channels. Usually no effort required from retailers.
Want to see how Video Reviews perform on your product detail pages?
Book a free demo and discover how Expeerly + loadbee can enhance your product pages.
→ Book Demo
Why Video Reviews Matter
Shoppers want to experience products before they buy them.
With Video Reviews from Expeerly – distributed via loadbee – brands and retailers combine authenticity and automation, turning trust into conversions.
For Brands:
🎯 Full Reach Through Consistent Brand Presence
Authentic content appears uniformly across all retailers – no more fragmented experiences or outdated product information.
⚙️ Zero Distribution Effort – Automated Distribution
Once integrated into loadbee, Video Reviews automatically sync across all connected online shops.
🎨 Control Over Brand Appearance and Layout
Full control over design and brand CI – standard loadbee layout distribution with optional customization.
📈 Increased Visibility and Trust
Transparent tester profiles and honest feedback build credibility.
For Retailers:
✨ No Setup Required – No Adjustments Needed
Video Reviews automatically appear in brand profiles on product detail pages.
📱 Compact Video Slider for Optimal User Experience
📊 Higher Conversions and Fewer Returns
Authentic reviews reduce uncertainty and lead to more confident purchasing decisions.
🔄 Always Current Content
Manufacturers manage their own Video Reviews – ensuring up-to-date premium content.
The Combination Makes the Difference
Video Reviews don’t replace premium content – they complement it perfectly:
- Premium content professionally showcases features, specifications, and benefits
- Video Reviews show authentic everyday experiences and build trust
Together, they create the complete product experience needed for confident purchase decisions.
Real-World Example: PURE (distributed by AQIPA)
Premium audio brand PURE wanted to strengthen buyer confidence for new product launches.
By combining Expeerly’s authentic Video Reviews with the loadbee platform, PURE was able to complement their professional premium content with genuine customer voices – and distribute both across Europe.
“As a Brand Marketing Manager, a big part of my time is spent creating and distributing content. Thanks to our partnership with Expeerly and loadbee, I have one headache less – our review content is distributed effortlessly across Europe, giving shoppers the confidence to choose PURE.”
— Barbara Sprick, Senior Brand Marketing Manager PURE
Read the full Case Study → Pure example
The results speak for themselves: consistent brand presence, reduced workload, and increased buyer trust – all through automation.
The Future of Product Pages is Authentic
Today’s buyers don’t just want information – they want proof.
Video Reviews from Expeerly deliver exactly that: authentic experiences at scale – automatically distributed via loadbee to every touchpoint where products appear.
The result:
- Genuine trust that leads to purchase decisions
- Consistent brand presence across all retailers
- Measurable increases in conversions and customer satisfaction
- Time savings through fully automated distribution
The question is not whether Video Reviews work.
The real question is whether you can afford to continue without them.
Conclusion: Authentic. Automated. Effective.
Premium content informs. Video Reviews convince.
Together, they create trust that converts.
With Video Reviews from Expeerly – automatically distributed via loadbee – brands create genuine product experiences that positively influence purchase decisions:
scalable, consistent, and across all retailers.
Contact
For everything related to review creation:
For distribution across retailer shops:
Real experiences. Real trust. Real results.
* Only if a brand is not yet using loadbee for content distribution, certain adjustments on the retailer side may be required.
The blog posts published on our website are provided solely for general informational purposes and do not constitute legal, technical, or business advice. Although we make every effort to review and update the information regularly, we do not guarantee the accuracy, completeness, or timeliness of the content.
The views expressed in these posts are those of the individual authors and do not necessarily reflect the official position of the company. To the extent legally permissible, we assume no liability for any direct or indirect damage arising from the use of, or reliance on, the information contained in the blog posts.
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