Titel der Case Study
About Husqvarna
Since 1689, Husqvarna has been driven by a passion for innovation, offering professional products and services for forestry and gardening. The company is known for its high-quality chainsaws and robotic lawn mowers. Headquartered in Stockholm, Sweden, Husqvarna Group — which also includes the brand Gardena — employs more than 12,700 people around the globe.
Challenges & Vision
- The commitment to delivering products of the highest quality also extends to creating premium product content
- Husqvarna strives to maintain its corporate design and quality standards
- Content must be efficiently distributed across various platforms to improve e-commerce performance
Solution & Customer Benefits
After evaluating several options, Husqvarna found the perfect solution in loadbee.
- The platform provides an intuitive interface that ensures easy navigation and a seamless user experience
- loadbee enables targeted and fast content distribution on shop pages, ensuring that customers instantly receive the information they need
- loadbee offers templates that can be customized to match Husqvarna’s own CI/CD
- Modern loadbee features such as cross-selling, up-selling with comparison tables, 3D, and AR also contributed to the success
- In close collaboration, new modules were developed — for example, background animation and feature sliders with tab navigation — which are now available in our latest templates
We deliberately chose loadbee as our future content syndication partner. loadbee offers easy-to-use tools, state-of-the-art features, and an almost perfect dealer network. Through our collaboration, we benefit from customizable templates that perfectly represent the Husqvarna CI/CD. Both the conversion rates and the increase in the add-to-shopping-cart rate (e.g., through the cross- & up-sell tool including comparison tables) are truly impressive. This enables us to positively engage our customers in their purchasing decisions exactly where it matters most.
Achievements
Since June 2022, Husqvarna has been distributing its product content via the loadbee cloud to the online shops of its retail partners. The results are remarkable: Since the platform’s introduction last year, product views by end customers have increased twentyfold. We are proud of this significant success, as it underlines the positive impact of our partnership. Join us on our journey toward better customer experiences and successful e-commerce with Husqvarna. Together, we can drive innovation and elevate your brand to new heights.