In order to provide online customers with the best possible information on Kärcher products, the manufacturer makes its product content available via the loadbee platform. Loadbee injects the brand’s product content into the product detail pages of all Kärcher retail partners who have integrated loadbee into their online shops.
Natalie Stahlecker manages trade marketing at Kärcher and provides insights into the company’s product content strategy.
Ms Stahlecker, what added value does Kärcher’s product content bring to the end customers in the online shops?
From our point of view, the advantage of finding product content directly in the online shops is that online customers can make quicker purchasing decisions.
Our product information is detailed and has a high level of credibility due to the Kärcher branding. This means that the end customer can already obtain full information without having to leave the shop and do research on the manufacturer’s site or in other online shops. With our product content across all shops end customers can also read other customers’ reviews directly on the product detail page, where it appears below the product information. And Kärcher product videos and application tutorials support the purchase decision directly in the respective online shop.
What are the special features of Kärcher Product Content?
Kärcher primarily offers end customers solutions to cleaning problems. The product content highlights technical details about the products with a focus on the benefits and application of the device. The texts and multimedia content are limited to the most important and relevant aspects. We prepare our product content in a clear and user-friendly way so that end customers can easily understand our products and how to use them.
Here you can see the product content that Kärcher has created in its own layout and branding for the LTR 36-33 lawn trimmer on the loadbee platform.
The product content for the Kärcher LTR 36-33 appears in exactly this layout and design on the product detail pages of the online shop Alternate and on the comparison portal Check24.
Via the loadbee platform, Kärcher also injects customer testimonials and reviews into the product detail pages of its retail partners – why does that make sense?
Online customers use the experiences of other customers to get to know Kärcher products. In doing so, reviews have been proven to support the end customer’s purchase decision to a great extent. The reviews that we bring into the product detail pages of our retail partners via loadbee are neutral evaluations from real users of our devices. They create great trust and make it easier for online customers to make a purchase decision.
Why does Kärcher itself ensure that its own product content is visible on as many online retail partners as possible and how do you implement this?
Only by making product content available across the board can we ensure that end customers receive all the important information in the online shops. Therefore, we always keep our product information on the loadbee platform up to date. loadbee always injects the latest version of the product content in our layout and design into the product detail pages of our retail partners. On the one hand, this allows us to centrally control the presentation of our products and, at the same time, strengthen our branding in e-commerce.
Via the loadbee platform, Kärcher also injects customer testimonials and reviews into the product detail pages of its retail partners – why does that make sense?
Online customers use the experiences of other customers to get to know Kärcher products. In doing so, reviews have been proven to support the end customer’s purchase decision to a great extent. The reviews that we bring into the product detail pages of our retail partners via loadbee are neutral evaluations from real users of our devices. They create great trust and make it easier for online customers to make a purchase decision.
What are the benefits of loadbee for Kärcher?
The product information comes directly from the manufacturer. Changes are directly distributed to all dealers who have integrated loadbee. It is just as easy to add additional content such as videos or additional images or features. Once these are stored on the Kärcher website, they are displayed at every retail partner who has integrated loadbee.
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